More than 100 cities are fighting each other to win Amazon’s heart
Amazon is looking for a new home.
The company announced on September 7, that it was planning to build a second headquarter in a new city, outside of Seattle, and opened a formal bidding process for cities to apply and present their best proposals.
The thing is that hosting Amazon is not a tiny deal. The company has promised to invest more than $5 Billion to build these gigantic new facilities that will host at least 50,000 high-paid employees who will boost the winner city’s economy substantially.
Jeff Bezos, the CEO of the e-commerce giant, has commented on this ‘new home’ project:“We expect HQ2 to be a full equal to our Seattle headquarters”. And this statement has made a few eyes pop, as proposals are being drafted and sent in a 1-day-rush–Amazon-Prime kind of fashion.
Unsurprisingly, there have been a few wild efforts to attract Amazon’s attention, as is the case of the city of Tucson, who donated a 21-feet saguaro cactus to the company to probably communicate something like ‘even cactuses grow big here’ or something like that.
On the other hand, other cities such as Detroit and Birmingham had come up with creative marketing campaigns to lure the company’s attention towards the city’s appealing as a potential host.
In total, about 100 different cities are expected to compete for the retail giant’s heart, and this is not your regular Friday-night light-weight fight, since Amazon is a potential game-changer for any city who hits the jackpot.
The company had a few broad requirements to quickly screen unfit locations. These where:
- A metropolitan area population of more than 1 million people.
- Stable and business-friendly environment.
- Proximity to international airports and major roads.
Apparently, the road to Amazon’s heart involves a lot of pavement and transportation vehicles. How romantic.
Greg LeRoy, the Executive Director of Good Jobs First, a research group that investigates the subject of economic development, said to the New York Times what every politician is probably thinking but not saying. He commented: “What governor or mayor doesn’t want to stand on a stage with Jeff Bezos to announce a deal like this?”
This is indeed the ‘trophy wife’ of business that any politician would like to have at home.
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